Inolex, a leader in the development of innovative ingredients for the personal care and cosmetics industries, has launched a new range of 100% natural and sustainable emollients, using bio-based succinic acid from BioAmber.
These succinate emollients have the highly appealing and differentiated sensory feel of silicone fluids, including feeling silky, powdery, light, dry and non-greasy to the touch.
This sensory experience meets the modern consumer’s hygiene and beauty needs, giving the clean, dry and natural feeling consumers want from their personal care routine.
The market for personal care esters is valued at more than $500m. The new succinate emollients are highly-versatile because of their sensory properties and outstanding ability to disperse pigments.
These fluids can be used in skin care, hair care, colour and antiperspirant products to provide shine and a light fast-drying emolliency. These emollients are suitable as alternatives to silicone fluids for improving skin-feel, as well as enhancing shine and texture in hair care products.
In natural formulations, they can be used to reduce the greasiness of natural oils. Inolex are commercialising a range of succinate technologies as natural silicone alternatives. The LexFeel N range of fluids feel like silicones, yet unlike silicones they are 100% natural, readily-biodegradable, non-GMO, eco-certified and sustainable.
Daniel Winn, business director at Inolex, says: "The new range of biosuccinic acid-based fluids offers an unprecedented opportunity to provide the benefits of silicones in an all-natural format with a sensory experience that is a close match to the modern consumer’s hygiene and beauty needs.
Babette Pettersen, SVP Marketing and Sales at BioAmber, says: "These emollients demonstrate the versatility of bio-based succinic acid in providing performance solutions for a range of personal care applications.
"Our partnership with Inolex illustrates the benefits of joint application development work to create innovative new products, combining BioAmber’s expertise and commercial capability in biosuccinic acid and Inolex’s expertise and market access in the personal care market."