In principle, all machine-building companies are faced with the same challenge: Products are generally interchangeable and so the celebrated unique selling proposition (USP) of offering unique products with incomparable performance, must pin its hopes on the world of marketing.
Naturally, some excellent innovations do exist, but the probability is high that they will not remain exclusive for long after the market reacts positively to them. In a global market, any product that enjoys even a moderate degree of success draws competition like a magnet and this puts growing pressure on attainable margins.
This is the situation for companies that look upon themselves as component manufacturers or vendors. They develop a product, but then they leave it to planners, system builders and operators to figure out the rest. Generally, a vendor does not know where or how its products are being used by operators.
An entirely different position is taken by companies that view themselves as partners to their customers, who work together with operators to analyse their specific production methods and processes and seek ways to exploit optimisation potentials. Ideally they even meet beforehand, face-to-face, to offer consultation on system design. They then perform key operational and maintenance tasks during later system operation. These are the solution providers, who are willing to accept a position of responsibility – and that is how LEWA positions itself in the market.
Creating fluid solutions – with a combination of consultation, technology and service competence
Many years ago, LEWA began its transition from technology supplier to solution provider (Creating Fluid Solutions), and it considers its market success today as more than ample proof that this was the correct choice.
A company cannot become a solution provider just by offering a few good services. Instead, LEWA builds upon a closed loop of services – customer consultation, development, production and a global service network. This loop is not just part of its organisational structure but is firmly embedded in its corporate culture as well. Only such an integrated loop can guarantee a continually good flow of information and therefore more need-based innovation for customers and optimal advancement of its broad array of special competencies.
Also employed here are professional R&D tools such as simulation programs for component optimisation and modern computational methods, such as the finite element method (FEM). This makes it possible to extrapolate beyond assured known ranges while managing risks.
The necessary foundation for such positioning, and for the company’s recognized stature in the market, is that LEWA does not just focus on pump technology. To satisfy growing customer requirements, its system solutions also integrate developments from technologically related fields such as process engineering, fluid dynamics, control engineering, mechatronics, IT and communications technology, as well as knowledge of machine ergonomics and user guidance.
Moreover, the company systematically acquires external knowledge: LEWA benefits, and therefore so do users, from the latest scientific knowledge acquired in the context of joint German engineering federation (VDMA) research and in the company’s collaboration with research institutes and universities.
Products and Services:
- Metering pumps
- Process diaphragm pumps
- Metering and mixing systems
- On- & offshore skids, systems and packages
- Condition monitoring systems
- Odorising systems
- Worldwide after sales service
- Oil and gas (upstream and downstream)
- Chemicals and petrochemicals
- Pharmaceuticals and personal care
- Food and beverages
- Plastic processes
- Cleaning and detergents
- Energy and Environment
- Specials (such as gas odorizing)