Archroma wins Eco-innovation Award from WWF Pakistan


Switzerland-based Archroma has won the Eco-innovation Award from World Wildlife Fund (WWF) Pakistan for the company’s sustainability initiatives.

Archroma received the award at WWF Pakistan’s Annual Green Office Network Meeting held in Karachi.

The award for Eco-innovation has been given to the company in recognition of its continuous efforts and initiatives to encourage sustainable innovations, which are developed to preserve the declining ground water reserves.

Archroma also encourages sustainability initiatives to develop eco-efficient processes, in a bid to reduce energy, process time as well as resource consumption.

Archroma Pakistan chief executive officer Mujtaba Rahim said: “We are continuously creating powerful new processes and products that support our and our customers’ sustainability ambitions.

"Our EarthColours sulphur dyes are developed from natural waste such as walnut and almond husks and agricultural crop waste."

“Our innovative teams are raising the bar on environmental standards and production cycles in our industries. For instance, our EarthColours sulphur dyes are developed from natural waste such as walnut and almond husks and agricultural crop waste, replacing the oil-based raw materials to create warm shades of brown on cotton fabrics.

“Our ‘Sustainable Effluent Treatment’ plant at Jamshoro, Pakistan, operates at zero liquid discharge in our production processes saving enormous amounts of water.”

The Eco-innovation award was presented by Government of Pakistan Sindh Environmental Protection Agency director-general Naeem Mughal.

In addition, WWF granted Green Office labelling rights to Archroma’s offices in Landhi, Pakistan, earlier this year.


Image: Archroma receives Eco-innovation award from WWF Pakistan. Photo: courtesy of Archroma.