BASF sets up coatings technical competence centre in Thailand

Germany-based chemical company BASF

Germany-based chemical company BASF has opened a new Coatings Technical Competence Center ASEAN in Bangkok, Thailand, to meet the growing demand of the motorcycle market in the ASEAN region.

The centre will offer technical and laboratory services mainly in motorcycle coatings, including product development, technology transfer, colour design and performance testing.

BASF Coatings Solutions Asia Pacific senior vice president Peter Fischer said the company aligns its growth plans according to its customers' expansion plans.

"The set-up of the new facility is well-timed, as there are increasingly more motorcycle and car plants being established in or transferred to ASEAN locations," Fischer added.

"By staying close to customers, the new facility allows BASF to respond even faster to customer and market needs, and provide comprehensive high-quality services and innovative technologies and solutions in a more efficient manner."

"The centre will offer technical and laboratory services mainly in motorcycle coatings, including product development."

The leading motorcycle markets in ASEAN -- Indonesia, Vietnam and Thailand -- have all demonstrated strong growth momentum in recent years, according to the company.

BASF Thailand managing director Boonchai Opas-iam-likit said Thailand is a key market and production hub for the car and motorcycle industries in ASEAN, which is an important region for these industries.

"This technical competence centre will significantly benefit our customers, especially in Thailand, and at the same time is important to BASF in achieving our long-term business objectives," Opas-iam-likit added.

Image: Present at the opening were (from left): Patrick Zhao, VP, Regional Business Management, Automotive OEM Coatings Solutions, BASF; Peter Fischer, senior VP, Coatings Solutions Asia Pacific, BASF; Boonchai Opas-iam-likit, managing director, BASF (Thai) ; and Jongluck Nitikitpaibool, director, ASEAN Coatings Business Management, BASF. Photo courtesy of BASF.